Promoting your business is all about gaining trust. Citations can help gain this trust and get your business seen in local SEO results. top-liens.net To take advantage of local citations, it is essential that you already have a Google My Business listing set up, claimed and optimised. In traditional organic SEO, links from a trusted relevant website are one of the main ranking factors Google uses. With regards to local SEO, text hyperlinks help rank Google Local Pack listings in the search results.